Brita Plus Replacement Filter Review: Worth Sticking With the Brand?

Replacement filters are the recurring cost people forget about when buying a Brita pitcher, and this is the genuine (not generic) filter most Brita pitchers and dispensers are designed around.

Who it's for

If you already own a Brita pitcher or dispenser and care about certified filtration claims — actual reduction of chlorine taste/odor and specific metals, backed by third-party testing — genuine Brita Plus filters are the safer choice over off-brand alternatives with vague marketing. If you're mainly trying to minimize ongoing cost and don't need certified performance claims, generic filters sized for Brita pitchers are meaningfully cheaper, with more variable quality.

What we liked

• NSF/ANSI certified for the specific contaminants it claims to reduce, unlike some off-brand filters with vague marketing claims.
• Noticeably improves taste and odor from chlorinated tap water within the first pitcher or two after installing.
• 4-pack covers most of a year at the recommended 2-month replacement interval, so you're not reordering constantly.

What could be better

• Costs more than generic off-brand filters, though fit and filtration performance is more consistent with genuine Brita filters.
• Doesn't reduce fluoride or all dissolved minerals — check Brita's filtration claims if you need something more specialized.

Key specs, explained

• WQA and NSF/ANSI certification means the reduction claims (chlorine, copper, mercury, cadmium) are independently verified rather than self-reported marketing — the main reason to pay more for genuine Brita filters over uncertified generics.
• ~2-month / 40-gallon filter life is both a time and volume limit — whichever comes first. A household running through water faster than that (larger families, hot climates) will hit the 40-gallon mark before two months and should replace sooner than the calendar suggests.
• 4-pack sizing lines up with roughly 8 months of coverage at the standard replacement interval, which is both more convenient and cheaper per-filter than buying single replacements repeatedly.

Frequently asked questions

Q: How do I know when it's time to replace the filter? Most Brita pitchers with an indicator will alert you, but as a rule of thumb, replace at 40 gallons filtered or 2 months of use, whichever comes first — heavier daily use means replacing closer to the 2-month mark.

Q: Does this filter remove fluoride? No — Brita's standard filters (including this Plus line) are not certified to reduce fluoride; that requires a different, typically specialty filter if fluoride reduction specifically matters to you.

Q: Will a generic off-brand filter fit the same pitcher? Many generic filters are made to the same physical dimensions and will physically fit, but filtration performance and certification vary significantly between brands — that's the tradeoff against the lower price.

Should you buy it?

If you already own a Brita pitcher, sticking with genuine filters is worth it for the certified filtration claims — a 4-pack is also the cheaper way to buy them versus one at a time.

Check price on Amazon